History of Quality Coffee

Quality Coffee Company was first established in 1981 in Roanoke, Virginia.  Initially known as Quality Coffee Service, the company provided office break beverage services to offices in and around Roanoke.  The company Founder, David Booth, had worked for some time for Woods Brothers Coffee Company prior to branching out on his own. While at Woods Brothers, he learned the importance of providing his customers with quality products, excellent service and value for their money.  The company grew steadily for the next several years, building a reputation in the industry based on those early-learned lessons of Quality, Service, and Value. 

In 1985, the company was literally wiped off the map by a devastating flood in the Roanoke Valley.  Booth started over again, regaining his customer base and expanding his business to include the formation of a highly successful water company, Mountain Springs Water Company.  It was during this time that he moved the company’s focus to include the food service venue.  He reasoned correctly that the office coffee business was becoming saturated and that the food service industry offered more room for his company to grow.  He followed this change in direction with a name change to Quality Coffee Company to better reflect the company’s new focus.  He also invested in the company’s future by moving the operation into a new facility in Roanoke, a new building he was able to construct after years of planning.  Booth continued to develop his relationship with manufacturers of quality products.  He believed that good communication was necessary between his company and the manufacturers in order to meet the ever-changing needs of his customers. Booth puts customers first in service, saying; “Their success is our success.”

The company, with its new direction, continued to grow and expand.  Word soon got around the food service industry that Quality Coffee was not only a reliable source for great coffee and teas, but provided a level of customer service unmatched in the Southeast. 

In September 2000, Booth acted on an opportunity and acquired H&C Coffee Company in Roanoke.  H&C had formerly been the Woods Brothers Coffee Company where Booth had learned his early lessons in customer satisfaction.  With the acquisition, came over 70 years of satisfied customers and a lifetime of experience in customer service.  The joining of these two great companies insured the future and continues the tradition founded by both; the tradition of providing customers with the best products available and a service experience, which exceeds their expectations. 

Quality Coffee Company continues to grow.  We earn new customers every day by delivering on our promise of Quality, Service and Value.  We are thankful for the opportunity to help our customers grow their business in the 21st Century.